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'Are people really searching online for my product or services'.
The trends in this industry change and new developments take place only when Google comes up with some novel feature that ends up
breaking every site's SEO and compels them to consider a change in their current content presentation in order to do well.
Unlike TV, radio and other traditional marketing
channels that need big budgets to be effective, SEO can be cost effective.
This mode of advertisement was faster than the earlier ones and
reached more people but it had its own limitations.