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If your site is relatively sound, the most important results for you to consider are the keyword hits.
Two: Research different services–Assuming that you are
going to hire someone to do it for you, the next step is to research as many different services as possible.
But it is extremely important that anyone looking to hire an SEO
professional be aware of the differences. Webmaster follows a long process
to promote a website in top search engines (Google, Yahoo and Bing).